Unbenannt-2

BVG - The pattern of tolerance

creative direction, campaign development

Case:
The whole world is talking about diversity. But who is really moved by this? Nobody. So how can the big dream of humankind – acceptance and peace among the different cultures, religions and people – be best transported? With a bus! So while others are talking, the BVG is transporting: People in all their diversity – and with them a strong message: Tolerance! Time to show this to everyone! Visible everywhere! Where nobody can miss it:

On the seat pattern!
Because everyone sees it – and sits on it. Three million Berliners. Every day! And the new seat pattern reflects all of them: No matter their age, gender, sexual orientation and cultural imprint. A true symbol of diversity. An everlasting monument to acceptance. Because the BVG has always conveyed Berlin’s diversity. But now, so does the new seat pattern.