Adverdesign

something about me

Hi, I'm Michael Wilde, a 26-year old conceptual creative & art director, an admirer of good advertising, who currently works with Jung von Matt/Elbe, and at the same time, a branding enthusiast, studying communication design at the "HAW Hamburg Department Design" program.

As far as I can remember, I was raised to be a designer from the very beginning. During my school days I was part of the scholarship system for design and development in Germany. The first two years after my graduation at "Bischöfliches Gymnasium Josephinum Hildesheim", I studied visual communication with a voracious appetite for branding and design at the University HAW Hamburg, Department Design. Later I was introduced to the wonderful discipline of advertising Design. But combining these magnificent disciplines is what I'm aiming for. I believe in the strength of attractive, interdisciplinary brand communication, and tend to remain dissatisfied until I manage to think the unthinkable.

I am alwys looking for ideas with creative intelligence - aiming at strengthening brands and fascinating people.

résumé and skills



selected articles

Digital up Magazine NO1
"...His approach is interdisciplinary - by combining advertising and branding design, he creates attractive campaigns for various clients. ..." — more...


Hamburger Abendblatt
"... Ein Designer ist mehr als der Beherrscher von Programmen und Kenner von Schriften und Farben. Er bringt die nötige Kreativität, manchmal eine Prise Kunst ein ..." — more...


Impetus Magazin
"... Seine Arbeit „Renovated Billboards“ lief auf allen Festivals dieser Welt und hat höchste Auszeichnungen errungen - inklusive dem Höhepunkt des Goldenen Löwen. Das ist natürlich ein Best-Case." — more...


ADWEEK
"...Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings Showing, not telling..." — more...


creativebloq
"...While the billboards are beautifully minimalist, it's the location that turns them into something truly special - and so the agency had to put a lot of work into finding the right ones..." — more...


freshome
"Thus, standing clean and clear from messy fonts and layouts, the chosen campaign integrated renovated areas of old houses and buildings that are close to OBI stores, with a chosen billboard sized area for the restoration, including the “Renovated with OBI” message. ..." — more...


creativity-online
"... Peeling paint and crumbling facades were spruced up attractively, showing exactly how renovating a home can make a difference." — more...


dailybri
"... The pictures are most likely designed to let us know just how incredibly fruity Haribo Gold Bears really are – as fruity as if you were eating fruit for real. ..." — more...


designmadeingermany
"... Die verführerisch minimalistische Printkampagne zeigt auf überraschende Art und Weise die fruchtige Frische der Goldbären von Haribo. Die Goldbären selber sind echte Früchte." — more...




awards & commendations

Cannes Lions
2016 ⋅ Shortlist ⋅ Promo & Activation ⋅ Ambient
2014 ⋅ Gold Winner ⋅ Outdoor ⋅ Adapted Billboards & Outdoor Posters
2014 ⋅ 3x Shortlist ⋅ Outdoor ⋅ 3-Dimensionally Crafted Poster Work
2014 ⋅ Shortlist ⋅ Use Of Promo & Activation ⋅ Non-Traditional Ambient

One Show
2016 ⋅ Shortlist ⋅ Advertising: Media ⋅ Installations & Ambient
2016 ⋅ Shortlist ⋅ Advertising: Media ⋅ Campaign
2016 ⋅ Shortlist ⋅ Advertising: Experimental ⋅ Guerilla
2016 ⋅ Shortlist ⋅ Advertising: Experimental ⋅ Guerilla
2014 ⋅ Silver Pencil Winner ⋅ Design: Collateral Design ⋅ Outdoor - Series
2014 ⋅ Merit Award ⋅ Advertising: Outdoor ⋅ Innovation in Outdoor

Art Directors Club ⋅ Europe
2014 ⋅ Nominee ⋅ Grand Prix
2014 ⋅ Gold Winner ⋅ Print ⋅ Poster Advertising
2014 ⋅ Silver Winner ⋅ Promotions ⋅ Ambient Media
2014 ⋅ Nominee ⋅ Promotions ⋅ New Use of Media

Art Directors Club ⋅ Germany
2016 ⋅ Gold Winner ⋅ Corporate Identity
2016 ⋅ Bronze Winner ⋅ Promotion ⋅ Aktion
2016 ⋅ Merit Award ⋅ Event ⋅ Charity Event
2014 ⋅ Silver Winner ⋅ Out Of Home: Ambient
2014 ⋅ Bronze Winner ⋅ Innovation in Outdoor
2014 ⋅ Merit Award ⋅ Innovative Use of Outdoor
2013 ⋅ Silver Winner ⋅ Print

LIA ⋅ London International Awards
2014 ⋅ Gold Winner ⋅ Billboard ⋅ Consumer Campaign
2014 ⋅ Silver Winner ⋅ Billboard ⋅ Innovative Use of Billboard
2014 ⋅ Finalist ⋅ Non-Traditional ⋅ Retail

Eurobest
2016 ⋅ Silver ⋅ Design
2015 ⋅ Shortlist ⋅ PR
2014 ⋅ Gold Winner ⋅ Outdoor Campaign ⋅ Adapted Billboards&Posters
2014 ⋅ Silver Winner ⋅ Design ⋅ Installation
2014 ⋅ Bronze Winner ⋅ Promo & Activation
2014 ⋅ Shortlist ⋅ Promo & Activation ⋅ Use Of Print or Standard Outdoor
2014 ⋅ Shortlist ⋅ Media ⋅ Use Of Ambient Media

New York Festivals
2016 ⋅ Finalist ⋅ Outdoor
2016 ⋅ Finalist ⋅ Outdoor
2016 ⋅ Finalist ⋅ Outdoor
2016 ⋅ Finalist ⋅ Design
2016 ⋅ Finalist ⋅ Design
2016 ⋅ Finalist ⋅ Design
2014 ⋅ Silver Winner ⋅ Outdoor ⋅ Use Of Medium
2014 ⋅ Silver Winner ⋅ Outdoor ⋅ Ambient: Products & Services
2014 ⋅ Bronze Winner ⋅ Outdoor ⋅ Craft
2014 ⋅ Bronze Winner ⋅ Design ⋅ Use Of Medium: Graphic Design
2014 ⋅ Finalist ⋅ Outdoor ⋅ Billboards / Installations / Posters
2014 ⋅ Finalist ⋅ Direct & Collateral ⋅ Products & Services

CLIO Awards
2015 ⋅ Bronze ⋅ Out of Home ⋅ Ambient
2014 ⋅ Shortlist ⋅ Innovative Media ⋅ Innovative Media: Product / Service
2014 ⋅ Shortlist ⋅ Direct ⋅ Out Of Home: Product / Service

Golden Award of Montreux
2014 ⋅ Finalist ⋅ Digital: E-Content
2014 ⋅ Finalist ⋅ Advertising - Print
2014 ⋅ Finalist ⋅ Advertising
2014 ⋅ Finalist ⋅ Design

Visual Leader ⋅ Germany
2014 ⋅ Lead Award ⋅ Nominee ⋅ Campaign of the Year ⋅ Advertising

Lürzer's Archive
2014 ⋅ Vol. 4/2014 ⋅ Published

JVM ⋅ Troy Award
2013 ⋅ Grand Prix Winner ⋅ Sir John Hegarty's Pick
2013 ⋅ Gold Winner ⋅ Outdoor
2013 ⋅ Finalist ⋅ Digital

Exhibitions
2015 ⋅ Museum für Kunst und Gewerbe ⋅ Cannes outdoor lions
2014 ⋅ Deichtorhallen ⋅ Visual Leader

other
2014 ⋅ Creativity Online: Pick of the Day/Top20
2014 ⋅ 2x Ad Age: Best Ads

My work got featured by
Design made in Germany, Page, Slanted, GuteWerbung, Trendhunter, Creativity Online, ADWEEK, Dezeen, Huffington Post and DesignTAXI.