A new way of communication sees the light of day.
UV-rays are invisible to our eyes but not to our skin. For SUNSPOT (a sun blocker) I developed a strategic corporate identity that shows the effect of sun rays and moreover the function of the product in a surprising way: The first branding, reacting to weather conditions. Design defined by sunlight. All analog applications, such as the product, are partially printed with UV-sensitive colors. All digital applications are tracking the user's current geo-location. Connected with recent weater-data the website will be designed individually. With this change, the branding will be performative and gets a significant added value.